KOOL 102.7 FM

KOOL 102.7 FM is the only FM Radio Station in Kershaw County. The format is all oldies (60’s, 70’s, early 80’s and beach music). Broadcasting 24 hours a day, seven days a week from Lugoff, South Carolina on your radio, online and on your mobile device, KOOL 102.7 covers a five county area in the South Carolina Midlands. KOOL 102.7 is an affiliate of the Clemson University baseball, basketball and football. KOOL 102.7 is also your exclusive FM source in the Midlands for Atlanta Braves Baseball and Carolina Panthers football. FOX News airs at the top of every hour. In-depth local news, sports, weather and coverage of community activities are featured at 7am, 12noon and 5pm Monday through Friday and 7am on Saturday with local news briefs at the top and bottom of select hours Monday through Friday.

Carolina Country Classics 1590 AM and 98.7 FM

Carolina Country Classics is our new format for 1590 AM and our new FM 98.7. Carolina Country Classics plays country music ranging from 1960 to 2015. Broadcasting 24 hours a day, seven days a week from Lugoff, South Carolina on your radio, online and on your mobile device, 98.7 and 1590 features University of South Carolina baseball, basketball and football.  And sometimes Braves and Carolina Panther Football FOX News airs at the top of every hour.  In-depth local news, sports, weather and coverage of community activities are featured at 7am, 12noon and 5pm Monday through Friday and 7am on Saturday with local news briefs at the top and bottom of select hours Monday through Friday.

Why KOOL 102.7 and Carolina Country Classics 1590 and 98.7 FM

• Our ratings are tested everyday by the most important and demanding people…local businesses.  If they didn’t get results when they advertised with us, they would stop advertising. 
• KOOL 102.7 and Carolina country classics 98.7 and 1590 am have more local businesses on the air everyday than the local paper and cable television combined. KOOL 102.7 and Carolina Country Classics 1590 and 98.7 have been the major buy through live remotes and/or commercial schedules for 95% of the grand openings for new Kershaw County businesses for over 12 years.
• KOOL 102.7 and Carolina Country Classics 1590 and 98.7 are the only daily source for local news, sports and weather in Kershaw County and our listeners depend on us to be first, fast and factual.
• When there is a county emergency notification, an unscheduled school closing or severe weather, Kershaw County residents want to be informed.   Local authorities contact KOOL 102.7 and Carolina Country Classics 1590 and 98.7 because they know our listeners depend on us to keep them informed and up-to-date.
• Our rates are competitively priced so that advertisers can make a buy that gives them consistency and frequency in their advertising.  That motivates our listeners to shop and buy…and that’s exactly what they do!
• KOOL 102.7 and Carolina Country Classics 1590 and 98.7 are adult oriented stations.  In our market, adults have the buying power and those are the people you’ll be targeting with your advertising.