The City of Camden is pleased to announce the hiring of Jenny Waller Parrish as the city’s first Director of Tourism, a newly created position designed to enhance Camden’s growing tourism industry and promote the city’s rich historical heritage. Parrish brings over a decade of tourism experience to Camden, most recently serving as Executive Director of the Olde English District Tourism Commission since 2020. In that role, she created and executed comprehensive tourism promotion and integrated marketing plans, managed cooperative marketing projects with partner organizations, and worked to formulate sustainable visitor economy strategies. Her extensive background includes serving as Industry Relations Manager for the South Carolina Department of Parks, Recreation & Tourism, where she managed the annual SC Governor’s Conference on Tourism & Travel, and as VP of Destination Services for Visit York County.
The creation of this position reflects Camden’s commitment to developing and expanding its tourism sector, which plays a vital role in the local economy. The Director of Tourism will be responsible for developing comprehensive marketing strategies, coordinating with local businesses and attractions, and creating initiatives to attract visitors to Camden’s historic downtown, Revolutionary War sites, and equestrian events.
The Director of Tourism position was established as part of Camden’s strategic plan to capitalize on its unique historical significance, including its role in the Revolutionary War and its designation as a key stop along South Carolina’s Historic Trail. The city is home to numerous attractions including the Revolutionary War Visitor Center at Camden, the National Steeplechase Museum, and hosts the annual Carolina Cup steeplechase race. For more information about Camden’s tourism initiatives, contact Jenny Parrish at 803-432-2421 or visit www.experiencecamdensc.com.